Tom Kelley practices innovation every day. His ability to foster a culture of creativity in the companies he works with has made him one of the most beloved figures in innovation.

Under his management, IDEO has won more admiration and awards than any other design firm in the last decade. At the heart of IDEO's success is the Creative Confidence philosophy: everyone can contribute creatively to a project if innovation is part of an organization's way of life.

Tom was named the first-ever Executive Fellow by the dean of the Haas Business School, University of California Berkeley, and received the 2009 Kellogg Award for Distinguished Leadership from the Kellogg School of Management, Northwestern University.
Author of:

Creative Confidence
Unleashing the Creative Potential within Us All David Kelley, Tom Kelley HarperCollins Publishers

Author of:

The Ten Faces of Innovation
Strategies for Heightening Creativity Tom Kelley Profile Books Ltd

Author of:

The Art Of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm Tom Kelley Profile Books Ltd

Fri

24

16:50 - 17:40

Aud I

Talk

From Design Thinking to Creative Confidence

Individuals and organizations all over the world are experimenting with design thinking as a methodology for helping them create innovative user experiences. In this presentation, IDEO Partner Tom Kelley will describe the opportunity to go beyond understanding the toolset of design thinking and embrace a mindset of creative confidence. Drawing on his research from the New York Times bestseller this topic, Tom will highlight strategies for nurturing continuous innovation, such as:

Practicing curiosity and careful observation
Painting a picture of the world with your idea in it
Daring to offer fewer features but more simplicity
Reinforcing a culture of ideas and learning
Making big change via small experiments

Throughout his presentation, Tom will illustrate his ideas using real-life examples from thirty years of working in the field of design and innovation.